dsm-firmenich positions fragrance at the center of K-Beauty with Sensorium (opens in new tab)

The Swiss provider of beauty and fragrance solutions has launched the latest edition of its flagship sensory platform, Sensorium, in Seoul, spotlighting the growing role of fragrance in shaping the future of K-Beauty. Taking place from June 22 to July 3, and titled Attention Seoul: Living (In)Visible, the exhibition invites customers, partners and industry leaders in the region to discover how scent is becoming an increasingly powerful force in shaping identity, emotion and human... - Industr...