How Beauty of Joseon became a leader in K-Beauty sun care e-commerce (opens in new tab)

The Korean beauty skincare brand has been recognized by global market intelligence company Euromonitor International as the "Global No.1 K-Beauty Suncare Brand in Online Sales," based on 2025 global online retail sales. As the global sun care market evolves far beyond basic UV protection, K-beauty sunscreens have gained strong traction across the globe — driven by their reputation for lightweight textures, skincare-focused formulations, and invisible finishes. "Sun care category growth is... ...