Perfume and AI: The innovations that stole the show at VivaTech 2026 (opens in new tab)

From June 17 to 20, 2026, at Paris Expo Porte de Versailles, VivaTech once again cemented its position as Europe's leading event for innovation, technology, and start-ups. Celebrating its tenth anniversary under the theme “AI: Impact, Not Illusion,” the trade show welcomed more than 200,000 visitors from 165 countries. In the fragrance industry, the AI revolution is already well underway. From creating bespoke scents to managing connected fragrance diffusers, Premium Beauty News put several.....