Study finds Europeans expect personal care to deliver more than appearance (opens in new tab)

A new pan-European study from Cosmetics Europe points to a clear shift in how Europeans view cosmetics and personal care products. Once associated mainly with appearance, these products are now increasingly understood as part of everyday wellbeing, supporting how people function day to day and how they approach healthy ageing over time. Across Europe, personal care is no longer seen as a superficial layer added to daily routines, but as part of the structure of daily living itself. Nine in......