BMW innovation campaign enters its next round: Humorous videos showcase intelligent technologies in the BMW iX3 and BMW i7. (opens in new tab)

BMW is continuing its popular global innovation campaign. Five new short films once again showcase digital technologies and intelligent features. Using typical BMW humour, the campaign illustrates how modern innovations can make the experience of driving more comfortable, relaxed and intuitive. The focus is on the new BMW Symbiotic Drive, the upgraded BMW Intelligent Personal Assistant and the fast-charging function in the new BMW iX3. In-car entertainment, including the Passenger Screen in t...