Checkout Becomes the New Front Door to Customer Loyalty (opens in new tab)

In an era of artificial intelligence (AI)-powered shopping, merchants are discovering that one of their most powerful customer relation tools may be hiding in plain sight: the humble checkout page. That conclusion emerges from “The Next-Gen Commerce Playbook: Turning Checkout Into a Compounding Customer Loop,” a new PYMNTS Intelligence report examining how merchants are adapting […] The post appeared first on <a href="