Walmart Rebrands Sam’s Club Ad Program Amid Wider Advertising Shift (opens in new tab)

Walmart is integrating its advertising operations into one framework amid growing ad revenue. The retail giant on Monday (June 22) announced plans to align tools, tech and platforms across its U.S. and international Walmart Connect operations, as well as Sam’s Club. As part of this shift, Walmart is rebranding the Sam’s Club Member Access Platform (MAP) to Sam’s […] The post appeared first on <a href="