Walmart Plans Vibe.co Acquisition to Court Smaller Advertisers (opens in new tab)

Walmart plans to expand access to connected TV advertising by acquiring Vibe.co. By acquiring Vibe.co’s self-serve, connected TV advertising platform and integrating it into the Walmart Connect commerce media platform, the retailer aims to make TV advertising more accessible to small- to medium-sized businesses (SMBs) and mid-market advertisers, including its third-party marketplace sellers, Walmart said in a Tuesday […] The post appeared first on <a href="