Restaurant Price Cuts Make Headlines. But Here’s Why the Hangover Lasts Years (opens in new tab)

When PepsiCo announced price cuts on Doritos, Lay’s and Cheetos by up to 15 percent in February, the Q1 earnings results that followed rippled across the business press almost immediately. CNBC reported that the company’s struggling North American food business had returned to “volume growth.” Bloomberg covered the earnings. Reuters had reported the price cuts […]