Mahindra & Mahindra shifts focus beyond tractors to boost future growth (opens in new tab)

Mahindra & Mahindra (M&M) is expanding its farm equipment strategy beyond tractors to include a wider range of mechanisation solutions like harvesters, balers, seed drills, and telematics-enabled services, aiming to capitalise on the growing demand for rental services by rural entrepreneurs and address low mechanisation levels in Indian agriculture.