EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards (opens in new tab)

In the time-old tradition of marketing, EA have announced something ancient as though it's just been thought up by the boffins in the advertising lab. Their big new moneymaking wheeze to squeeze every last penny out of their games: billboards. In that stretches into essay-length territory, EA sing the praises of their new ad platform, which is "transforming how brands connect with audiences". Companies looking to hock their wares can now pay EA to plaster themselves over any and all in-game a...