Microsoft reportedly only announced Ninja Theory's new game at Summer Game Fest to try and attract a buyer for the studio (opens in new tab)

under the Xbox banner. In Ninja Theory's case, the news that their existence hangs in the balance was made even more jarring by the fact they'd revealed a new game, Senua, earlier this month at Xbox's summer showcase. According to a fresh report, however, Microsoft had already decided they were going to kill or part with the studio prior to Senua's reveal, with that showing aimed - at least in the eyes of Xbox execs - at trying to boost the chances of Ninja Theory attracting some new investors.