There's never been an easier time to boycott Microsoft, the most boring video game publisher in the business (opens in new tab)

When I talk to other journalists and random bus stop strangers about the idea of divesting from Microsoft and Xbox - worth doing besides the company's - there is often an air of learned helplessness, a kind of deer-in-headlights mentality. Microsoft's gaming biz is too huge to ignore. They own so much. They own a lot of the malarkey that gets eyeballs. Which I can confirm, based on day-to-day experience of traffic stats. Still, I would argue that they do not have any momentum with the things ...