Cloud Marketplaces Are the New Channel: Why 40% of SaaS Revenue Will Flow Through AWS, Azure, and GCP by 2027 (opens in new tab)

Snowflake quietly crossed $7 billion in lifetime AWS Marketplace sales in May 2026, with more than $2 billion in calendar-year transactions, doubling year over year. CrowdStrike booked over $1 billion of AWS Marketplace sales in a single calendar year, and reports that marketplace deals are 140% larger than its other channels. Databricks crossed a $1 […] The post appeared first on .