Embedded Finance in SaaS: How Payments, Lending, and Banking Are Becoming Native Product Features (opens in new tab)

Toast processed $4.1 billion in payments revenue in 2024, dwarfing its $706 million in subscription fees. Shopify Capital originated $4.2 billion in merchant cash advances and loans in 2025 alone. These are not fintech companies. They are SaaS platforms that turned financial services into a core product layer, and their revenue profiles reflect it. The […] The post Embedded Finance in SaaS: How Payments, Lending, and Banking Are Becoming Native Product Features appeared first on SaaS Mag.