Why Net Revenue Retention Is the Defining SaaS Metric of 2026 (opens in new tab)

A McKinsey analysis of more than 100 B2B SaaS companies found that top-quartile performers on net revenue retention trade at a median 24x EV/Revenue. Bottom-quartile peers sit at 5x. That is not a rounding error. It is a nearly five-fold gap in enterprise value driven primarily by a single metric: NRR. For years, SaaS growth […] The post Why Net Revenue Retention Is the Defining SaaS Metric of 2026 appeared first on SaaS Mag.