The Post-Purchase Layer Is Ecommerce SaaS Gold: Why Retention Software Is the Hottest Sub-Category of 2026 (opens in new tab)

For most of the last decade, ecommerce SaaS was synonymous with the storefront. Shopify, BigCommerce, Adobe Commerce and a wave of headless players spent years competing for the order, the cart, and the checkout. In 2026, the most interesting growth story in ecommerce SaaS sits on the other side of the buy button. The post-purchase […] The post appeared first on .