Adobe Just Deferred a Big Annual Price Increase. It’s the First Big Crack in B2B Pricing Power Since 2022. (opens in new tab)

For four years straight, the B2B playbook has been the same. Raise prices every 12 to 18 months. Add an AI SKU you have to pay extra for (another price increases, really). Customers grumbled and paid, because where else were they going to go. They were locked in. It finally stopped working for Adobe, at...