DAU, WAU and MAU Are the New Lighthouse Metric in B2B + AI. Harvey’s a Great Case Study. (opens in new tab)

For 15 years, B2B leaders treated DAU/WAU/MAU as something B2C companies obsessed over. We had ARR. We had NRR. We had logo retention. Engagement was a “nice to have” buried somewhere on the customer success dashboard, usually phrased as “license utilization” so it sounded more enterprise. That era is over. In B2B + AI, daily,... Continue Reading