Dear SaaStr: What’s The #1 Mistake Founders Make When They Start to Do Marketing? (opens in new tab)

Dear SaaStr: What’s The #1 Mistake Founders Make When They Start to Do Marketing? In B2B, the biggest mistake most businesses make in marketing is underestimating how hard it is to get ROI. So they basically do … nothing paid. Or almost nothing. Too many founders look at the cost of customer acquisition (CAC) and...