How Attention.com Turns Sales Calls Into Pipeline: The Best GTM Data You Own, and Why Most B2B Teams Throw It Away (opens in new tab)

At SaaStr AI 2026, Anis Bennaceur, co-founder and CEO of Attention.com, gave one of the more practical go-to-market sessions of the week. Attention is a Series B company at roughly $15M ARR, growing 4-5x year over year, with customers including Scale AI, Lovable, Abridge, and Engine.com. The product automates increasingly intelligent work for sales teams....