It’s Not Just You. Customers Are Asking for Shorter and Shorter Contracts in the Age of AI (opens in new tab)

I was at a board meeting for a fast-growing AI + B2B startup that just crossed $100m+ ARR and brought on a VP of Sales. He was exasperated. “The good news? Everyone wants to buy. The bad news? They aren’t sure what they want in AI next year. So no one wants to sign a... Continue Reading