SaaStr AI App of the Week: Helply. The Bootstrapped B2B Support Platform That’s Free Forever, Charges Only When AI Actually Resolves a Ticket, and Showed Up to SaaStr AI 2026 With Giant Pandas (opens in new tab)

The Bottom Line: Alex Turnbull bootstrapped Groove from $0 to $5M ARR as a solo founder over a decade. Then he bet against his own playbook. Helply is the AI-native B2B support platform he’s building in public. The support platform itself is free forever. No seats, no caps. You only pay when AI delivers a...