The #1 Way to Win as a GTM Exec in the Age of AI: Be a True Product Guru. Know Your Space 10x Better Than Any Customer. (opens in new tab)

It’s not enough to be a “people person” anymore. Not even close. Here’s a test I want every sales leader to try right now: Upload your company’s pitch deck, product documentation, and competitive battlecards to Claude or ChatGPT. Then ask it hard questions—the kind your best prospects ask. Technical questions. Industry-specific questions. Competitive comparisons. That... Continue Reading