Want to Know How Any B2B Company Is Really Doing? Follow the Net New Customer Growth (opens in new tab)

There’s one metric that tells you more about the health of a B2B company than revenue growth, NRR, or margins. And many founders hide from it when things decelerate. The #1 KPI of all in B2B is Net New Customer Growth. Not revenue. Not ARR. Not net retention. The raw count of new logos you’re... Continue Reading