Why frozen yogurt is having a renaissance, at US$30 a cup – especially among Gen Zers (opens in new tab)

The line outside a frozen yogurt shop in downtown Manhattan would’ve been rather unremarkable in a city filled with trendy experiences, except for one detail. It was really cold. “I was stunned to see people lining up in the winter to buy frozen yogurt,” said Howard Schultz, the former head of Starbucks. Schultz, who is advising the company, liked what he saw that chilly day at Mimi’s, which had opened its first location the previous August. The 72-year-old billionaire is credited with changi...