How influencer marketing is reshaping brand strategies in Hong Kong (opens in new tab)

Influencing – the act of changing how people think or behave – is a powerful tool that humans have been using for millennia to cooperate, organise and form social cohesion. As far back as the 5th century BC, the Sophists were famous in ancient Greece for their rhetorical skill and art of persuasion. During the 19th century, the emergence of an early mass media sparked the development of professionalised influence via public relations and advertising. In the last couple of decades, the interne...