I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete via @sejournal, @siliconvallaeys (opens in new tab)

PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance. The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.