SPI 336: The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco (opens in new tab)

#338: Discover the story of Super Coffee: How three brothers and a dorm room blender broke into the bottled coffee niche and earned $5 million in revenue! I speak with Super Coffee CEO Jim Decicco about how they landed Whole Foods as their first account, how they got on Shark Tank, found an industry mentor, and what they did to make the most of these opportunities. Podcast show notes available here: See Privacy Policy at and California Privacy Notice at