SPI 925: The Top Lessons from 20+ Years of Personal Branding with Cliff Ravenscraft (opens in new tab)

#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you ever return to it without losing momentum? These are all questions I tackle today with my good friend Cliff Ravenscraft. He's bringing back the incredible Podcast Answer Man brand he built 20 years ago, picking up where he left off with an audio-first approach that flies in the face of video podca...