SPI 606: What Good Marketers REALLY Are (opens in new tab)

<p>#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of ...