SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson (opens in new tab)

<p>#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the <em>right</em> story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about <em>Building a StoryBrand</em> by Donald Miller all the time. It's one of the book...