SPI 682: Short Form Content is a Waste of Time (opens in new tab)

<p>#682 If you're trying to build a brand using short-form videos, I'm worried about you. This goes against most of the advice you'll hear, but I'm taking a stand because long-form content is a much better way to build a loyal audience. In this session, I want to walk you through the thought process and experiences that have led to this conclusion. In fact, I recently spoke on stage at Social Media Marketing World on this topic, and the feedback has been incredible. You see, Shorts are a lot ...