SPI 797: A Niche Podcast Success Story with Dr. Yishan Xu (opens in new tab)

<p>#797 It's one thing to come up with an idea for a business, but following through on your vision is another thing altogether. Today, I'm happy to introduce you to someone who has done just that. I met Dr. Yishan Xu in 2019 and she has since published almost two hundred episodes of her <em>Deep Into Sleep</em> podcast. Today, we discuss the pros and cons of running a bilingual business like hers, and how opening yourself up to audiences across the globe can help you scale faster. We also ex...