SPI 869: Stop Renting Your Audience. Do This Instead. (opens in new tab)
<p>#869 Imagine spending years building an audience on social media. Slowly, your followers begin to know, like, and trust you. You're now making sales, and everything is going well. Then one day, it's all gone. You can't access your account, and the platform you were using won't do anything to help. This is what happened to me when I was using Facebook. I got hacked, and there was nothing I could do about it. I had to start from scratch. That's why email is the most important platform for yo...
Read the original article