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I did a version of these new British Army recruitment ads back in 2010.The UK is the only country in Europe and Nato that still recruits 16 year old children into its armed forces. Kids can even start the application process at just 15 year and 7 months. Ad campaigns like this should be seen in that context.Former head of Army recruitment strategy Colonel David Allfrey said, “[It] takes a 10-year span. It starts with a seven-year-old boy seeing a parachutist at an air-show and thinking, “That lo