Walmart makes SMB CTV advertising push with $1.4B Vibe buy (opens in new tab)

Covers Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising

After acquiring smart TV platform Vizio in 2024, retail giant Walmart is making a stronger push int | Walmart is acquiring self-serve CTV advertising platform Vibe.co for a reported $1.4 billion.

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