"The retail SSD market has almost disappeared" Silicon Motion says, as OEMs take what's left (opens in new tab)

During Computex 2026, Silicon Motion senior VP Nelson Duann told Tom's Hardware that NAND shortages over the past year have nearly eliminated the direct-to-consumer market for SSDs. The company's SSD controllers, which previously ended up in drives sold at retail, now mostly go to companies such as Dell and Asus.