Gamification and memes lure young people to sports wagering apps, prediction markets (opens in new tab)

Covers Prediction markets are back in the spotlight, this time because of the war in Iran

When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s goated.” When a video of NBA player Damian Lillard recovering from ...

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