The Daily Upside

Amazon Retires Shopping Chatbot Rufus, Handing Role to Alexa Instead (opens in new tab)

Covers Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot

Amazon put Rufus to work in 2024 and said more than 300 million shoppers were consulting the AI bot on their buys in 2025. The post Amazon Retires Shopping Chatbot Rufus, Handing Role to Alexa Instead appeared first on The Daily Upside.

Read the original article
Sign in to keep reading the full article.
Sign UpLog In

Keyboard Shortcuts

Navigation

Next / previous post
j/k
Open post
oorEnter
Preview post
v

Post Actions

Love post
a
Like post
l
Dislike post
d
Undo reaction
u
Save / unsave
s

Recommendations

Add interest / feed
Enter
Not interested
x

Go to

Home
gh
Interests
gi
Feeds
gf
Likes
gl
History
gy
Changelog
gc
Settings
gs
Discover
gb
Search
/

General

Show this help
?
Submit feedback
!
Close modal / unfocus
Esc

Press ? anytime to show this help