Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains (opens in new tab)

Company founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded marketGuzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies.The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its to “become the best and bi...