From Goop to ‘Gwynocide’: why is Gwyneth Paltrow starring in a luxury Israeli real estate ad? | Arwa Mahdawi (opens in new tab)

Paltrow went viral this week for her commercial for 51 Park – a building just miles from where Palestinians are being killed and displacedGwyneth Paltrow has built a wellness empire by encouraging people to put questionable things in their mouths and up their orifices. Over the years the Goop founder has promoted parasite-busting cleanses, urged women to stick into their vaginas, and waxed lyrical about the powerful benefits of .Now, however, it seems that Paltrow’s brand is pivoting from col...