Doris Fisher obituary (opens in new tab)

Co-founder of Gap whose tastes helped establish the template for the clothing brand’s affordable ‘preppy’ lookThe first branch of Gap was a single small storefront selling men’s denim and vinyl discs at 1850 Ocean Avenue, in the classy Inglewood neighbourhood of San Francisco, the city which, at the time of the store’s opening, 1969, was at the centre of hippy and other youth cultures. The founding story is that a middle-aged real-estate developer, Donald Fisher, couldn’t find Levi jeans in h...