The babydoll is back (opens in new tab)

The floaty, feminine aesthetic being worn by young pop stars like Olivia Rodrigo and Sabrina Carpenter has been around since the 1960s. So why all the fuss?• In the music video for her recent single Drop Dead, pop sensation Olivia Rodrigo saunters beguilingly through the ornate rooms of the Palace of Versailles, her eyes fixed on the camera. It is an all round soft-girl production, shot by Petra Collins who captures a hazy teenage aesthetic close to a carbon copy of Sofia Coppola’s 2006 film,...