Pam Masters obituary (opens in new tab)

Channel 4’s first head of presentation who promoted its groundbreaking ‘ident’ and later became one of the most powerful women in TVOn Tuesday 2 November 1982, a new dawn broke for British television with the arrival of Channel 4. Unlike BBC One, BBC Two and ITV, it broke the mould by commissioning its programmes from independent producers rather than making them itself, paving the way for the future of television as we know it today in a multichannel age. It also had a remit to broadcast an ...