The cinema lab: brain activity tracked to find secret to creating immersive films (opens in new tab)

Bristol University project aims to help directors make better movies and take greater risks – with one already onboardAt first glance, it looks like any high-end cinema: booming surround sound, a razor-sharp 4K projector and rows of reclining seats. But instead of clutching popcorn, a headset records my brain activity and a heart rate monitor wraps around my arm while infra-red cameras capture every blink and fidget.I’m sitting in a one-of-a-kind cinema at the University of Bristol where rese...