the Guardian

Amazon Prime’s NBA playoff coverage was an alienating, strangely visionary experiment in anti-TV (opens in new tab)

The streamer has given us a broadcast so powerfully isolating it effectively anticipates sport’s viewerless futureGame 7 in the NBA playoffs: a chance to kick back, enjoy the drama of a winner-takes-all shootout between basketball’s big beasts, and … switch over from your regular TV provider to Amazon Prime? The excitement drains from the occasion at the first touch of the remote. Amazon no doubt imagined it had landed a real coup when the Eastern Conference semi-final series between Detroit ...

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