Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’ (opens in new tab)

As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOsWhen Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. “It was quite a ...