The Mary Sue

Walmart shopper finds $3 shoes, but they ring up for $19, says the price changed 3 times—while she was in store: ‘Dynamic pricing should be illegal’ (opens in new tab)

Shopping used to be a mundane yet predictable part of one’s routine. As technology infiltrates pricing on shelves, this stability is turning into a thing of the past. It seems costs are fluctuating the moment a customer enters the store. One woman shared in a five-video series how she allegedly witnessed this occur several times […]

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