Theme Park Insider

Here is how Disney is using AI in theme park design (opens in new tab)

By Robert Niles: Disney is partnering Adobe for AI systems to help Imagineers develop theme park attractions.Before anyone summons a rage war over this, allow me to offer some context. Adobe announced today a partnership with Walt Disney Imagineering that I saw in action at WDI headquarters in Glendale, Calif. several weeks ago. Imagineers are using Adobe Firefly Foundry to help access and transform digital assets in their design process.Imagineers, as well as other designers and creators, ha...

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